Only a very minor part. Two wheeled transport will never appeal to the majority: too dangerous (e.g. bad drivers, icy roads); too dirty (e.g. chains coming off, punctures); poor weather (not Britain's strong point); poor facilities (eg lack of showers, changing rooms at the workplace); too inflexible (a car can transport multiple combinations of people and stuff, a bike can't); limited range.
Government budget should be entirely focussed on sorting out public transport; the ebike business should be a purely commercial enterprise.
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