I absolutely agree with you guys.
The problem is that creating new bikes is hellishly expensive, we have sold 1000's now and the directors have still not made enough money to take ANY wages!
The pressure on bikes has been to make them more rather than less expensive which over the last two years has been driven by the obvious currency problems we have all had to suffer.
The battery has a great deal to with high prices too as we are ever pressing for them to be smaller, safer and more powerful. In my opinion however, as with computers which have come down dramatically in the last few years, we will see the same phenomenon with batteries bringing the prices down to more sensible levels.
You may also be surprised to learn that a good hand made alloy bike frame is massively more expensive than a steel moped and that goes for wheels and many other ebike components.
You should also remember when comparing ebike/moped the fuel costs will eventually balance out the difference. And of course the moped makes a lot of noise and is faster so we will always have problems weening the youngsters away from mopeds and on to ebikes.
Prices will eventually come down as demand takes us to the point that serious mass production allows us to make more economies of scale. However for the immediate future we are stuck with these prices unless government intervenes, which reminds me, if you buy a 905se Sport for £1449.00 the tax man gets about 20% (£300) in VAT and duty and that is before you calculate the tax on any profit we may make and the tax you have already paid on your earnings

if only our profits were as good as the revenues!
All the best David