Just spotted this today browsing a decathlon store, seems to be a direct rival to the Halfords Vulcan and is arguably better looking. https://www.decathlon.co.uk/e-st500-electric-mtb-black-id_8487238.html
Probs the dumping tax or inflation kicking in. Seems a good rival, better fork but mechanical disks, suppose those are cheaper to upgrade than a fork. Comes with some beefy tyres, would like to know who manufactured the hub. Probs doesn't suffer cutouts either.its gone up in price the 1st one I saw was £965 but was in different colour way agreed it does not look to bad quite sleek time will tell if value for money