Lincolnshire-based Batribike have formed a new company with Jesper Lundqvist, CEO of Danish e-bike company Pro-Movec.
With both companies operating in the market for ten years, the newly-formed and co-owned Batribike Ltd expects the new “closer partnership” to pave the way for business growth in an evolving market by harnessing “better links to manufacturing”.
The company says that while the partnership may open up ‘footholds in other markets’ in the future, in the immediate term Batribike dealers “will benefit from good stock levels in our UK warehouse, competitive pricing levels, full technical support and spares back-up, customer confidence in quality European built electric bikes as well as access to latest innovations and designs.”
Steve Coulson, Managing Director of Batribike Ltd said, “The Batribike brand is going from strength to strength. We have established a strong network of dealers in the UK as well as exporting to Australia and New Zealand. The closer relationship with Pro-Movec will bring more opportunities for Batribike to expand and build on the strong foundation already established. We are pleased to be working with Jesper and his team, and will be able to take full benefit from innovations coming from their R & D department.”
Jesper Lundqvist says “Pro-Movec has been working with Batribike since 2016. We like the designs Batribike make. All models are highly relevant in the rapidly expanding UK e-bike market. Moreover, the brand, the values at Batribike and the way they work fit perfectly with our way of doing business. The new closer partnership will bring even more corporate and retail opportunities within the expanding UK e-bike market.”