Bosch eBike Systems was established in 2009 as a start-up within the Automotive Electronics division of the Bosch group; since then, the group say 70 well-known brands have “put their trust in ‘empowered by Bosch’ products.”
Bosch’s first e-bike drive system made its debut at Eurobike in 2010, going into production the following year. Since then Bosch have launch the Active Line, Performance Line and Performance Line CX drive units and the Nyon – offering connectivity, navigation and fitness training – while the PowerTube 500 embraced integrated design.
While the company say the eBike Systems unit was given “room to grow within the Group, making use of available expertise” and benefiting from the Bosch Group’s technology and production ‘know-how,’ an upcoming reorganization will enable eBike Systems to respond more flexibly to demands and growth areas within the bicycle industry.
From 1st January 2020, the Bosch Group will therefore move the Bosch eBike Systems business unit into an independent division.
“10 years ago, we started out with a handful of employees who believed in the pedelec, demonstrating excitement and a lot of personal commitment,” says Claus Fleischer, CEO of Bosch eBike Systems. “Nevertheless, none of us would have expected what success story would develop from these beginnings.
“Our goal for the future is to remain one of the market’s main movers and shakers by developing innovative solutions for bicycle mobility and by inspiring people. We are confident that the eBike is a significant response to megatrends such as urbanisation, connectivity, mobility and climate protection. To this end, we aim to continue to make a contribution with pioneering products and services relating to the topic of Connected Biking.”
The company generated sales of 78.5 billion euros in 2018. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology.