That's even more interesting: Sine wave controllers - the first ones I've seen on the market. I know Speedict are working on one.
Wuxi Xichen Micro-Electronic Co, the people that really make the Greentime/Hua Tong/KU series controllers, have had a sine controller on the market for a fair while now, as have a few other manufacturers, like Golden Motor, Sevcon etc.
TBH, the advantage of sine wave drive for a typical ebike motor is very tiny in terms of efficiency, perhaps less than 1% at the very best over a conventional 6 step trapezoidal controller, but it does tend to make some motors run a bit more quietly. I doubt this will be noticeable on a geared hub, as the gears seem to make far more noise than the motor, but it may well make big direct drive motors run a little more smoothly.
Most ebike motors don't actually have a sine BEMF, it's usually closer to trapezoidal, hence the very small change in efficiency with sine drive. FOC, or similar, is a better match, as that way the waveform created by the controller is likely to better match that which the motor needs. The controller I'm currently testing uses a variation on FOC to match the applied force vectors more closely to the motors angular position at any instant, and does give a very small advantage in terms of efficiency over trapezoidal. The big advantage of this approach, over both trapezoidal and sine control, is the ability to accurately control torque directly, rather than indirectly via a modified speed control loop.
The main problem with FOC and similar control methods is the need to know, or measure, the motor L and R, and to also measure the motor instantaneous phase current. Fast and reasonably accurate instantaneous phase current measurement needs both fairly expensive (in Chinese controller terms) sensors and a very much faster ucontroller than the majority of controllers use. I suspect this is why the cheaper sine controllers don't use FOC, but just substitute sine drive for trapezoidal drive, which doesn't really give any appreciable advantage.