I totally agree with this.......for jackets . E.g. My 19.99 lidl waterproof cycling jacketwww.trespass.com/lumi-womens-reflective-jacket
I got this to be seen at night, but got it at £21.99 as they had it priced up wrong.
I also bought their ladies pink waterproof jacket but about 3 years ago which is good, which was also priced up wrong at the time.
Aldi softshell cycling jackets which we got last year at £24:99, plus a few products from go out doors.
It don't have to be expensive to be effective !!!