Indian-owed Hero Cycles will launch its first range of British-designed and Indian-manufactured electric bikes into Europe later this month.
Branded Insync, the range has been designed at the company’s new £2m Hero Global Design Centre in Manchester.
Sreeram Venkateswaran, CEO of Hero’s UK subsidiary Avocet Sports, said the new Insync range of e-bikes will “fill the gap” left in the European market for “high-quality cost-competitive” e-bikes after the European Union announced anti-dumping measures on e-bikes imported from China.
“The EU crackdown on China means there is now a gap in the market for a sensibly priced e-bike in Europe,” he said. “Hero and Insync can meet that demand as we harness the expertise of our European design team in Manchester with our efficient manufacturing hub in India. Our price range will be around £1000 to £1400. The e-bike market is now very attractive to Hero Cycles and we see massive potential to build e-bikes for the European market and the rest of the world. The key for us is to provide great quality at the right price point that is affordable for families.”
Mr Venkateswaran added that the new range has “undergone rigorous testing in India and the UK and complies with all EU regulations and safety standards”.
The Insync e-bikes includes two models of commuter e-bikes called Townmaster, a unisex low-step bike called Avanti, a folding bike called Easystep and a leisure mountain bike called Peak.
Hero Cycles is mainly targeting the European and Indian markets, with the range branded as Lectro in India.