Watched the "data on the copenhagen wheel" video too... slightly worrying how much data it pulls about you/where you are/everything. I don't often buy into them conspiracy type ideas but mentioning who you cross paths with and stuff in a friendly sense is often misused by oppertunist companies to place adverts ect, if the data gave a clear idea that all the healthy people cycle down one route and all the fattys down another then you would get gym/health adverts on one route and burger/cake adverts on the other(just an example).
Also if it is so ram packed with sensors and needs your phone connected to turn it on does a dead battery mean a locked/dead bike? Cycle for 4hrs need a 2nd phone/battery or you get stranded?
On the other side of things for those not interested in the motor the wheel could make for a very cheap power meter, at the moment the cheapest is a replacement crank arm for about £600 that needs a £200 control thing, a wheel you can use with your phone and can do other stuff too seems a bargain if it gives reasonable data.
