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French ruling tasks car trade with spreading green travel message

“For short journeys, prioritise walking or cycling,” “think about car pooling” and “take public transport every day” aren’t messages you’d usually expect to see on car ads.

From March however a new law will force all car advertisements in France to include active and green travel statements in a bid to steer people towards greener options.

Polluting less while you move – #SeDéplacerMoinsPolluer – comes as the country strives to cut greenhouse gas emissions by 40% by 2030, with those failing to include the new environmental messages facing fines of up to (EUR) €50,000.

France’s Minister for Ecological Transition, Barbara Pompii, tweeted about the upcoming legislation in relation to electric cars last month: “Decarbonizing transport is not just switching to an electric motor. It also means using, when possible, public transport or cycling.”


Editorial image courtesy of Jeanne Menjoulet