Organisers of the Cycle Show have announced a new dedicated electric bike event at Battersea Park, lining up the latest models, 400m test track, industry speakers and a “drop-in clinic” for visitors wanting pre-purchase advice.
Exhibitors already confirmed to attend the 2020 festival include Shimano Steps, Bosch e-Bike Systems, Ridgeback, Specialized, Canyon, Ribble, Raleigh, Haibike, Cannondale, Riese & Müller and GoCycle.
Ticket information is due to be released next week.
Director Andy Baxter said: “We’re delighted to bring the first ever e-Bike Festival to London. E-bikes offer an exciting new alternative to traditional bikes, and they have so many applications. For current cyclists they open up a whole world of new rides; for commuters they offer a cleaner, greener alternative where traditional cycling may not be viable, and for those later in life they are a great way to continue to enjoy riding – tackling even the most challenging of hills. We have seen consistent growth in the e-bike section within The Cycle Show over the past three years and the sector continues to be the fastest growing discipline within the cycling market, therefore it seemed right to give the e-bike category its own platform.
“The event is well supported by leading brands from the industry and will see the UK’s largest selection of e-bikes at any event in 2020. Whether it’s e-road, eMTB or leisure we are confident that visitors to the festival will find the right bike to test on our 400m track in Battersea Park.”