I don't think the Bosch being on lots of bikes means anything since the Impulse system is Kalkhoff's and not available to anyone else.
I doubt if hub motors are much simpler when one takes into account the effect of components scattered around the bike with a rats nest of wiring around the frame. There's many more opportunities for water to cause problems as the threads in here so often show, and wheel removal is more complicated, especially with rear hub motors and even more so when there's no QD connector for the motor cables. The cable feeding the motor is often vulnerable to damage with numerous incidences of that, and the internal nylon gears wear out and need replacement.
Compare that with such as the Panasonic and Impulse units. Integrated with the battery in a single compact unit they just have a connection to the handlebar control unit. The internal gears last for life, they never suffer from water ingress damage and there's no exposed high current cables to get damaged. The bicycle parts are no different from normal so wheels are easy to remove and any bike shop can do the bike maintenance. Because they drive through the gears they need less power so with their software management they give batteries a much easier time, leading to proven longer battery life, four or five years being not uncommon. And they can tackle any hill met with any average rider, something no legal hub motor bike can do. The only disadvantage is higher transmission wear, but in five years and six thousand miles on a Lafree I never found that a problem..
Hub motors certainly have their own charms, especially for moderate territory, but it's crank drives that are the true all-rounders and mostly ultimately much simpler in ownership.