Although they look the same and may have the same basis, they are differently specified and the £695 Kudos model is a better buy than the £645 Proteam.
The Proteam from general retailers with unknown support extent only has a li-ion manganese battery type. Kudos are an e-bike company that supports it's products and it's model has a much longer lived LiFePO4 battery. These more than justify the small price difference.