Thet were on the next stand to us at the NEC cycle show. The two guys have been selling electric tools for sometime, and they wanted to get into a market with a bit of growth, so they started with Ebikes. It was all a bit new to them at the time, but they seemed pretty sure that they wanted to make a success of it.
Their bikes are fairly standard Chinese stuff, so no problem with spares. They looked well enough put together, but I didn't ride one, so I can't say what they're like; however, I can't see them being much different to other Chinese 250w hub-motored bikes. They're much more attractive at £699. They were £999 at the show.