Industry figures tracking sales of bicycles in Germany show that with 4.05 million bicycles sold in Germany last year, units sold dipped 6.9% compared to 2015.
Describing 2016 as a ‘difficult year,’ ZIV, Germany’s industry cycle association, said adverse weather weakened sales in the first half of last year.
While stating that the second half of the year saw an improvement in both Germany’s weather and the industry’s bottom line, Siegfried Neuberger, Managing Director of ZIV, said: “The industry is strongly influenced by the weather conditions during the bicycle season. We must not forget that the years 2014 and 2015 were excellent for the industry. We are very confident about the future.”
Despite the challenges, sales revenue increased by approximately 7% – largely due once again to the increase in electric bike sales, which come with a higher price tag. The estimated overall turnover for Germany’s cycle, parts and components industry in 2016 reached €5.2 billion according to ZIV.
Last year’s growth in electric bikes sales in Germany once again far exceeded expectations, with 605,000 units sold – an increase of 13% compared to healthy figures registered for the previous year, say ZIV.
Full story: http://www.pedelecs.co.uk/news/electric-bike-sales-continue-drive-growth-german-bike-industry/
Describing 2016 as a ‘difficult year,’ ZIV, Germany’s industry cycle association, said adverse weather weakened sales in the first half of last year.
While stating that the second half of the year saw an improvement in both Germany’s weather and the industry’s bottom line, Siegfried Neuberger, Managing Director of ZIV, said: “The industry is strongly influenced by the weather conditions during the bicycle season. We must not forget that the years 2014 and 2015 were excellent for the industry. We are very confident about the future.”
Despite the challenges, sales revenue increased by approximately 7% – largely due once again to the increase in electric bike sales, which come with a higher price tag. The estimated overall turnover for Germany’s cycle, parts and components industry in 2016 reached €5.2 billion according to ZIV.
Last year’s growth in electric bikes sales in Germany once again far exceeded expectations, with 605,000 units sold – an increase of 13% compared to healthy figures registered for the previous year, say ZIV.
Full story: http://www.pedelecs.co.uk/news/electric-bike-sales-continue-drive-growth-german-bike-industry/
