As a retailer, we do not discount electric bikes from their RRP. The reason being is that this is not a stack 'em high , sell 'em cheap product.
We started with the low end bikes, and that was a massive learning curve in fact, I still have bikes in my store room that I will not sell to customers, after realising that they were not up to the job, and all we would get is complaints and a bad reputation. So we stuck with the best low end bikes and sometimes we spend hours and hours finding a fault, which we do not charge the customer for. However, we do have to make a profit, so that is what the normal mark up is for, to cover the good and the bad.
When you have to face your customers daily and want to continue in business, service is king, so that's what we try our very best to do.
We have recently taken on two high end brands, which will mean less headaches and probably more profit, which means we can offer our customers an even better choice of bikes and carry a better stock of parts.
Customers are king in this competetive world, but they can't have it both ways!
