I don't think it's ugly though the curved handlebars are more of a U.S. style than what we are used to. Like the fat tyred Storm bike will be interesting if it goes into general production and at what price. Like the idea of a 48volt 12a battery never knew you could put them on a regular bike only ever seen them used on e mopeds.
Utterly ridiculous design, the saddle nearly over the rear wheel centre, a heavy DD motor in the back wheel and the battery hanging to the rear of the back wheel centre.
Climbing a hill it will want to flip over backwards with power and pedalling.
.
A non horizontal luggage rack, I have been waiting for someone to invent that! You used to have to guess if stuff was going to fall off or not, now you are sure that it will.