Putting it behind the paywall is great shame as I gather they have around 100,000 subscribers. How many of those are cyclists (maybe 15%?) How many are cyclists who will get involved and contribute? Maybe 20% of the 15%?
numbers crunched = 1,500
The true number is so much bigger. Around 16% of 48m adults in the uk say cycling is an important form of transport to them (so thats 7.68m people). If 20% of those contributed then that is 1,536,000 people !! It goes to the core of how valuable this excercise could be if they set it up outside a paywall. Seems to me to be a huge waste of momentum here - their campaign does otherwise appear to be gaining some traction