It looks OK to me -not bad for the money. 10Ah battery will get a 90kg not too fit rider about 30 miles on moderately hilly roads. That looks like a new Bafang Control panel. The control system might be crappy, though adequate. Only a test will tell.
I've been looking at this bike for a ages, I already have a cannondale hybrid non electric in silver to which this would be a nice upgrade, however its still £1100 and for that price I want a bit more but still lovely looking bike.