Hi Neil,
Welcome to the forum!
Why a hub? Remember I'm new to this as well
I wasn't really aware of any chain-drive kits plus there's simply more choice of hub motor kits available....in retrospect I would have still gone with with a hub motor as I think the installation looks neater and is also easier to implement.
There are debates about whether front or rear is best....I suppose rear is technically best but its slightly harder to implement due to the necessity of incorporating the gears. It's said rear is better for handling and front hubs can compromise the handling, I've not found that with my Alien front hub bike so I think it really comes down to what you prefer....a plus with front hubs is you have two wheel drive instead of one....oh, and the weight balance in theory should be better, who knows?
A geared motors armatures spin faster and they use reduction gears which means they have greater torque and are therefore better for climbing hills so your choice of 350W/36V looks to be a good choice.... The downside is they are noisier (a lot) than direct drive and the planet reduction gears can break but they are smaller, neater looking units but the biggest benefit is they weigh a heck of a lot less!
The upside to direct drive motors is greater top speed, I find mine is about 3~4mph faster than my Alien. I've also found with the Peugeot that I need to attack hills faster than I would with my Alien. If I can maintain approx. half of top speed (10mph or so) the direct drive climbs hills very well but I have to put in a fair amount of effort to keep this speed up, on the other hand with the Alien it will chugg away at a lower speed with less effort from me....
I went for Lipo's after reading a lot of info about them on Endless Sphere, they provide the best ratio of size and weight to power density of any battery, so I chose them in an effort to offset as much as possible the heavy Conhis motor.....and they worked out the cheapest option! Also they had to fit in a tight 150mm x 200mm space. I also liked the easy configuration / reconfiguration of the packs...I can easily reconfigure to get a 36v 10Ah setup....and this is what I'm planning on doing for the next phase of my DIY project
They downside is they need very careful handling during use, cell voltages ideally should be kept between 3.2v minimum and 4.15v maximum. If these limits are observed then they are said to last for up to 800+ cycles...good enough for me!
I hope this helps! Please come back and let us know how you get on!