Do you get much interest at the Kent County Show? I would have thought that exhibiting at the agricultural shows held up and down the country would have been a useful way of making contact with people who are not bike enthusiasts and most people who attend them nowadays are from the towns on a day out.Perhaps the only downside of the day was that we were providing test rides to mainly existing pedelec converts I didn't see too many pedelec virgins.
Kudos exhibit at the Kent County Show every year and we are about to attend the Eden Project electric bike show,there we will be discussing the Why and How of electric bike ownership. Ultimately of course we hope to link both sets of people and at which point I suspect that we will then be like Holland and Germany where ebike ownership is accepted as the norm rather than niche.
I retired into farming in my 50's and if electric bikes had been on my radar then I would definitely have used one for checking on stock in both summer and winter. Too hilly for my non powered bike, so used the old Land Rover which slightly grated with my organic ideals!
Anyway now retired from farming and for the past two years into electric bikes. I first became aware of them through the ETA of which I am a member, up to that point I think I thought they were fairly limited in what they could do and didn't look into them in any detail.
Awareness is the problem undoubtedly, as the technology is pretty good now and getting better.
Good luck with your promotions.