Jazper....I should have resisted responding to your posting...although bikes look the same there is often big detail differences,it would be easy to shave $50.00 off the Secret bike to produce a bike that looked similar but Kudos has never had the attitude of producing a down market bike,I personally am passionate about these e-bikes and want to be proud of what we sell.
To be honest the duty is only 6% and the shipping costs works out about £15.00 per bike,there is no anti-dumping duty on electric bikes only non assisted bikes(48%!),crazy politics!.
The lion's share of the profit is made by the retailer and that applies to all these bikes,but they do need a good profit to offer a good PDI and after sales service and customers seem to value a local agent to assist their purchase and ongoing service,some may only sell a bike a month.
I can assure you there is no way this is 'rip off Britain',most of these e-bike importers are not getting rich,in fact in many cases without sugar daddies from other enterprises they would not survive. If you want to look for 'rip off Britain' just look towards our local councils with their fat salaries and pensions-I have just received a rates increase on our warehouse from £96,000 to £128,000-no wonder our high street is falling apart,the overheads of running a business in the UK are killing off so many businesses.
Apologies for getting on my soap box but the e-bike industry is not part of 'rip off Britain'.
By the way I am off to China next month for 3 weeks looking out for e-bike developments,it is very hard work but I love the job,so interesting.
Dave
KudosCycles