You may not like the design, I may or may not not but in the modern world, as Audi say in their advertising, form is as important as function.
In so far as I care whether anyone else uses an electric bike, which ultimately I don't of course, they at present have an image with the young of being for old folk, a kind of Zimmer frame machine. The PiCycle does not look like anything an old person would ride and that to me is its strength. It is an uncompromising electric design, not an ad hoc adaptation. If electric bikes are to thrive, they must have young users, not old geezers like me.
I have long played guitar both classical and blues. My classical guitar is a beauty but my other guitar (was) a Fender Stratocaster, 50 years ago an astonishly radical departure and - yes -singular design. It was derided and criticized as a gimmick. It is today the standard electric guitar played by some of the finest players all over the world.
I'm not saying the PiCycle will be that, I doubt it. But I think it is important to be open to new things even if one personally doesn't like them.
Just my take and no criticism intended.
Happy new year all. May your batteries stay charged and your tyres puncture free, your chains in adjustment and you frames not shaped like 'C'