Will e-bikes ever enjoy mainstream popularity in the UK?

Apr 19, 2011
211
27

E-bikes make more sense than EVs, so why do EVs get all the attention – and subsidies?



I’m in the e-bike business, (founder of justebikes.co.uk) so I obviously have a particular perspective on these things. But from where I stand, it looks like government support for the electric car business is all about supporting car manufacturers and has very little to do with the environment, or common sense for that matter.

2011 was supposed to be the ‘breakthrough year’ for electric cars in the UK. The British government set aside subsidies for sales of 8,600 electric vehicles in the UK in 2011, trumpeting that the UK was now ‘a global front-runner in the market for ultra-low emission cars’. Yet by October last year, there was a grand total of 1,107 electric cars registered in the UK, against 28.5m petrol cars. Total sales for 2011 were just 1,082. And at the end of the year, millions of pounds of EV subsidies – that could have put tens of thousands of e-bikes on the road – remained unspent. Annual global sales of e-bikes are around 30 million – so why aren’t more being sold and supported, right here in the UK?

‘Politicians make decisions based on political issues, which are very often money issues. If we consider the economic importance of the oil and car industries to any western politician, we can instantly understand that, at best, they are not going to regard e-bikes as important. And at worst, they may take the stance of some Chinese car makers who have opposed e-bikes on the perception that an e-bike owner might not buy a car – because an e-bike is “enough”,’ says Ed Benjamin, who leads ecycleelectric.com, an international bicycle, e-bike and light electric vehicle consultancy.

At the moment, it seems government support for e-bikes mainly consists of not getting in the way. Which is helpful. But is it enough? The government’s own climate advisers say it needs 1.7m electric cars on the road by 2020 to meet emissions reductions targets. At this rate, that looks pretty unlikely, even according to EV industry optimists. The climate advisers have next to nothing to say about e-bikes.

It’s not just governments that ignore the potential of e-bikes. The media, including specialist environmental news services, tend to be most dazzled by electric cars that at the moment are but a tiny part of the actual market for all electric vehicles, while the startling growth of the e-bike market around the world is largely ignored. In 2012, just 40,000 electric cars were sold globally, (18,000 in the US) compared to around 60m fossil fueled cars.

The problem with existing subsidies for EVs is that they tend to favour the very wealthy because EVs are so expensive in the first place. Even Fox News takes on the language of the Occupy Wall Street movement in criticising US EV subsidies: ‘This time however, billions in federal subsidies for electric vehicles are going those who need them the least: the 1 percent.’

Let’s set aside far-sighted China, where there are 130 million e-bike users, and take a look at how the UK compares with the rest of Europe. Here, I estimate total sales amount to around 8,000 to 10,000 units annually. That is a ridiculously small portion of the European market, in which 1,2m units were sold in 2011, according to Benjamin.

And let’s also remember the advantages of cycling. With 58% of the population overweight according to some estimates, and the NHS predicting that half the population will actually be obese by 2030, a government concerned with increasing health costs should surely be looking at ways to get people to be more active? Though there’s obviously less effort involved in cycling on a pedelec compared to an ordinary bike, pedelec users frequently report weight loss. Health experts regularly extol the benefits of even small amounts of increased activity. We don’t need people to do triathlons before they start to improve their health.

The benefits of cycling have been well documented by Cycling England, while the annual costs, even a decade ago, of inactivity, were around £8.2 billion a year. There’s even a slightly mind-boggling German study, which shows through obsessively detailed calculations that e-bikes can be greener in some circumstances than ordinary bikes – because, in a nutshell, feeding fussy human beings uses up more energy than fuelling bikes.

The benefits go well beyond health, and containing carbon emissions – reducing air pollution and tackling traffic congestion are also urgent and costly challenges. No amount of additional electric cars, on the other hand, will help deal with obesity or congestion.

As for those reduced carbon emissions, and costs – I recon that at the moment, an e-bike can take you about 960 miles for the cost of a first class stamp.

The automotive industry is moving deliberately slowly on supporting electric vehicles. They’re under pressure to do it, but the relative simplicity of electric cars will greatly reduce the huge market for automotive spares. In the meantime, the focus on their creeping efforts is distracting from e-bikes – a huge success story in every country that supports them.

This is a copy of latest article on James FitzGerald's blog CLEANAIRMILES.COM
 
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Kudoscycles

Official Trade Member
Apr 15, 2011
5,566
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www.kudoscycles.com
Electric cars have never made sense to me.....I understand that the batteries on the Nissan Leaf may last 2-3 years max and replacement costs £17k,even with the subsidies that just does not make economic sense,also scrapping all those batteries is hardly green. One has to question the common sense of governments who granted all that money to the Nissan plant in Sunderland,from memory wasn't it £25million and hadn't done their homework as to whether anybody wants to buy these EV's.
The long recharge time has not been overcome and Clarkson pushing that EV round Ipswich really killed the pure electric car,hybrids are too expensive to become volume sellers.
Electric bikes have pedals,if the battery is exhausted you can always pedal it home. Also the lower relative distances of bike journeys as compared with car jouneys mean that the battery capacity fits well with most riders expectations of range.
I am shocked but not surprised of your estimate of only 8000-10000 bikes sold in the UK annually,I have read elsewhere 15000,genuinely I just don't know.There are so many ebike suppliers chasing a very small business if those numbers are accurate.
Ignoring the UK's cycle infrastructure limitations-ie lack of cycle lanes,but I understand this is improving in London. The big problem in the UK is the very limited age range and customer profile -if you sit in a cafe in Holland and Germany you see all ages,fitness,all sexes riding e-bikes,they are perceived as a means of transport but here in the UK we see them only as an assistance to those who cannot ride a sports bike,this is reinforced by the desire for throttles. Nothing wrong with satsifying those people and Kudos is pleased to do so but we would also like to satisfy all ages/fitness of cyclists and as yet I don't know how to present my bikes to a wider audience,until we achieve that contact I think that ebikes will continue to be a niche business.
The last couple of days I have been on the seafront photographing my 2013 models,I had many people come up to me curious as to what was special about the bikes. I explained that they were electric bikes and had all the normal questions which we all know well but not one person had ever ridden an electric bike or really understood them-we have a lot of education to do before the general population will accept ebikes as a daily means of transport.
Dave
Kudoscycles
 
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cwah

Esteemed Pedelecer
Jun 3, 2011
3,048
179
www.whatonlondon.co.uk
The difference between Uk, germany and netherland?

INFRASTRUCTURE.

Road are safe to ride as bicycle there.


In UK it's damn dangerous. Most people i know refuses to cycle for safety reason.
 

funkylyn

Esteemed Pedelecer
Feb 22, 2011
3,172
27
South Shields, Tyne & Wear
Very interesting posts.

Firstly, cwah is right about the lack of infrastructure and the general public not wishing to risk life and limb on a bike....any bike....on the UK's roads.
The only people who do so are already enthusiasts......we obviously need more enthusiasts.

Yes, e-bikes are a very small niche market and the only way to make people/governments etc to sit up and take notice, is if all of us, in some way, make a concerted effort to drag it OUT of being a niche market

It will never get anywhere whilst we are all together in this e-bike bubble of ours just really preaching to the converted.

Now obviously the advantage to the bike retailers will be increased sales and profits, what would the advantages to us 'leisure cyclists' be ?

Well, designated traffic free cycle paths would be a great advantage to all of us for a start, along with a better choice of bikes and maybe price falls when the volumes become larger ? (not sure about that one lol )

Do we all feel strongly enough about this to do something about it ?

As with most things more public awareness is generally down to HYPE.

We need to get e-bikes into the public domain so we need to hype them up and really these days that means getting on the national news.

So, how do we do that ?
How about organizing a huge demonstration in London demanding a better infrastructure across the UK, citing all the benefits of more people being encouraged to cycle.
And then another....and another....

We need to think about other ways to raise the profile of e-bikes in particular, now is the time to try whilst we can all remember the successes of general cycling in the Olympics.

We absolutely need more traffic free routes in this country to encourage many more people to cycle to work, not just for leisure, and to see a much larger percentage of people getting on their bikes.

The pertinent question now is.....can we all be bothered ??

Well, I think I could be bothered to get off my backside......could you ?

Lynda :)
 

eddieo

Banned
Jul 7, 2008
5,070
6
It's bad enough cycling in London but when we go out into the country it seems even worse..no provision for pedestrians let alone cyclists. Cycling will always be popular but can't see e biking ever becoming that popular. Like it that way anyway as most being unaware of pursuit means we keep a low profile

Plenty of evidence on here of members returning to non assisted cycling once they realised a level of fitness had been achieved. My wife a prime example, had joined a cycle club, does 20 mile rides every Sunday, recently did 40k charity run and traing for a 100k ride now. Still uses e bike occasionally but can see her wanting to take non assisted bike away in the future

Long cycling, motorhome holidays in Europe are the only chance we really get to enjoy cycling. But we are thinking of moving....maybe that will help

E bikes a better idea then e cars though
 
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smudger1956

Esteemed Pedelecer
Jan 26, 2012
519
3
West London
JMHO....Untill there is a national media campaign promoting cycling as an alternative form of transport,and as outlined a better cycling infrastructure, the mindset will remain as a recreational pursuit.
 

Waspy

Esteemed Pedelecer
Sep 8, 2012
298
85
The difference between Uk, germany and netherland?

INFRASTRUCTURE.

Road are safe to ride as bicycle there.


In UK it's damn dangerous. Most people i know refuses to cycle for safety reason.
Absolutely, especially in winter when it's dark and raining and if you work out of town and the journey is on un-lit, twisty little roads and car drivers are late for work.

My son's teacher was killed by a Chelsea tractor in similar circumstances.

I see cycling commuters on my drive to work and I think they're very brave.

And let's not forget theft, the British are a bunch of thieves, the only bikes I ever see outside supermarkets etc. are knackered old budget mountain bikes. Anything decent wouldn't last 5 minutes. I guess this problem could be addressed though with alarms, GPS trackers and secure parking like this: Bicycle Parking - Swindon Borough Council

But in my opinion safety is the number one reason, especially out of town, I don't see how they can build cycle paths next to every road in the country.
 
Apr 19, 2011
211
27
Very interesting posts.
We need to get e-bikes into the public domain so we need to hype them up and really these days that means getting on the national news.

So, how do we do that ?

Lynda :)
Lynda, I think the route to wider awareness is through our MPs. They are paid to make right and bright decisions on our behalf.

I and others have tried to get them on-board but no joy so far... One MP told me we have 38 years to get e-cars right so where's the rush? (a reference to 2050 statute carbon reduction targets).

James
 

muckymits

Esteemed Pedelecer
May 31, 2011
419
2
Up here in Durham we have loads of little villages about 5 miles apart, the car never gets warmed up going to these places, the bus service is now abysmal. So we try to use our bikes as much as possible, time and weather allowing. One advantage we do have is the old railway lines from the old coal mines, we hardly have to use roads and most of them are fairly quiet. The disadvantage is the the hills and the rough tracks, but a decent ebike can take the edge off them. I do think Dave at Kudos wont bring his bikes this far up as hes scared of the terrain (pokes with a long stick :p ).

My wife and me are the only ones around here using them, plenty of cyclists around but very few know about these. Except the kids, they often ask about batteries and power etc and you often hear them shout 'electric bike'.

Whats needed is something to show the older ones what these can do out of town not just for commuting.
 

flecc

Member
Oct 25, 2006
52,817
30,381
Britain follows the USA rather than Europe in most things, and the attitudes to personal transport are the same. This was underlined by yesterday's news that car sales in Britain are holding up far better than in any other European country.

Britain is not a cycling country. We were briefly following WW2 for the simple reason that there was no alternative then, almost no cars left after the war requisitioning and new ones all having to be exported to pay off our war debts. But as soon as something "better" and motorised was available and affordable, the bicycle was abandoned. The only cycling recoveries since have been sport/fashion based, Chopper, Mountain Bike, BMX etc. I see no prospect of Britain returning to utility cycling unless forced to.

Electric cars are a dead duck and the motor industry knows it. There is no solution to the fact that once bought at huge cost, they rapidly lose all second hand value due to the huge battery replacement cost, and battery leasing costs will be just as prohibitive over an ownership period. The silly situation is that our MPs and the civil service simply don't understand the realities so persist in the false hope of them being a prospect. Even if the battery problem was solved, there would be no prospect of our electricity infrastructure being able to supply a fully electric car population.
 

Waspy

Esteemed Pedelecer
Sep 8, 2012
298
85
....and another thing, IMAGE.

British people believe it is only possible to own two types of bike.

Expensive Mountain bike.

Expensive road bike.

Nothing else will do. And if they commute they are all Lycra'd up and demand shower facilities when they get to work.

The idea of a 'normal' bike with mudguards, chainguard etc. is unthinkable.

They don't mind driving a Nissan Micra to work, but when it comes to bikes nothing but the best will do.

This is probably less true in London and other cities, and probably less true for women.
 

flecc

Member
Oct 25, 2006
52,817
30,381
Latest bit of bad news for cycling popularity was on the midday London news today. The daily access charge for the London Cycle hire scheme bikes (Boris Bikes) is doubling to £2.

Forecasts are that many will stop using them now, given the short trips they usually make on them.
 

Kudoscycles

Official Trade Member
Apr 15, 2011
5,566
5,048
www.kudoscycles.com
Very interesting posts.

Firstly, cwah is right about the lack of infrastructure and the general public not wishing to risk life and limb on a bike....any bike....on the UK's roads.
The only people who do so are already enthusiasts......we obviously need more enthusiasts.

Yes, e-bikes are a very small niche market and the only way to make people/governments etc to sit up and take notice, is if all of us, in some way, make a concerted effort to drag it OUT of being a niche market

It will never get anywhere whilst we are all together in this e-bike bubble of ours just really preaching to the converted.

Now obviously the advantage to the bike retailers will be increased sales and profits, what would the advantages to us 'leisure cyclists' be ?

Well, designated traffic free cycle paths would be a great advantage to all of us for a start, along with a better choice of bikes and maybe price falls when the volumes become larger ? (not sure about that one lol )

Do we all feel strongly enough about this to do something about it ?

As with most things more public awareness is generally down to HYPE.

We need to get e-bikes into the public domain so we need to hype them up and really these days that means getting on the national news.

So, how do we do that ?
How about organizing a huge demonstration in London demanding a better infrastructure across the UK, citing all the benefits of more people being encouraged to cycle.
And then another....and another....

We need to think about other ways to raise the profile of e-bikes in particular, now is the time to try whilst we can all remember the successes of general cycling in the Olympics.

We absolutely need more traffic free routes in this country to encourage many more people to cycle to work, not just for leisure, and to see a much larger percentage of people getting on their bikes.

The pertinent question now is.....can we all be bothered ??

Well, I think I could be bothered to get off my backside......could you ?

Lynda :)
Lynda,that is a brilliant idea,why don't we have a national e-bike day across a number of locations in the UK-it would be unfair and not reasonable to expect everyone to migrate to say London. We could invite the press,MP's in each location-they would be forced to attend if flagged under a green event.
National electric bike day.
It needs some sort of loose club arrangement in each location and this forum to be the organising vehicle.
I don't think it should be a trade event more personal would be better.
Thoughts everyone?
Dave
Kudoscycles
 

Kudoscycles

Official Trade Member
Apr 15, 2011
5,566
5,048
www.kudoscycles.com
Latest bit of bad news for cycling popularity was on the midday London news today. The daily access charge for the London Cycle hire scheme bikes (Boris Bikes) is doubling to £2.

Forecasts are that many will stop using them now, given the short trips they usually make on them.
Just thought I would add that I clicked 'like' on this post only because I agreed with flecc about the effect of the increase,not about the increase itself-do have to be careful about my postings before the hyenas go for the throat.
Dave
Kudoscycles
 

flecc

Member
Oct 25, 2006
52,817
30,381
Do we all feel strongly enough about this to do something about it ?

As with most things more public awareness is generally down to HYPE.

We need to get e-bikes into the public domain so we need to hype them up and really these days that means getting on the national news.

So, how do we do that ?
How about organizing a huge demonstration in London demanding a better infrastructure across the UK, citing all the benefits of more people being encouraged to cycle.

The pertinent question now is.....can we all be bothered ??
It's already been happening for along time on a large scale in London Lynda. Large scale demonstrations by huge gatherings of cyclists taking over the roads and making motor traffic follow them at low speeds to force everyone to take notice. As a result these demonstrations have been filmed and reported on the London TV news on both main channels on many occasions.

But it does no good, even doing some harm. The problem is quite simply that the majority of the car driving or public transport using people just add "nuisance" to their image of cyclists, so the politicians seeing this reaction go with the voting majority and do nothing. They will only add cycling facilities that don't upset the majority public too much.

The political reality is that it's putting the cart before the horse, such tactics can only work in a situation where there is substantial empathy, and cycling certainly doesn't enjoy that in either London or Britain.

In any case, even where there are good facilities our public still won't cycle. Take a look at the image below (click to enlarge) and then read the text following it:

Cyclepath 1.jpg

Here you see a very good segregated cyclepath, part of the route from a large residential area in town. Not all of the route is to the same high standard, but there are many very good features. For example, where there's a very large roundabout potentially dangerous for cyclists, a pair of Toucan crossings have been installed to enable cyclists to completely bypass the roundabout with all traffic brought to a halt for them. Our local politicians could hardly do much more.

So what do we see in the rush hour? The four lane dual carriageway on the right of the cyclepath is full of thousands of jam packed cars commuting, interspersed with packed buses. The cyclepath remains empty almost all of the time. On the left behind the railings and hedge the two way tram lines carry trams packed with two thirds over-capacity crowds in cattle truck conditions, I know because I've tried it and it's horrendous.

That's Britain in a nutshell, most people preferring to be in cars stuck in traffic jams or packed shoulder to shoulder in trams or buses rather than enjoy pleasant cycling on empty good facilities. Little wonder our politicians are reluctant to venture more.
.
 

morphix

Esteemed Pedelecer
Oct 24, 2010
2,163
119
Worcestershire
www.cyclecharge.org.uk
I think e-bikes are already enjoying mainstream popularity... particularly now the cost of ownership continues to fall as big retailers like Tesco enter the market.

I don't think e-bikes will ever become as mainstream as say PC's or mobile phones though, in so far as nearly every household has one. Even with their environmental and economic benefits as a means of personal transportation, e-bikes are never going to be on the same level as other "must have" items, because not everyone likes cycling so the market is always going to be limited.

I can't see significant numbers of motorists swapping their cars for e-bikes either. When it comes down to it, e-bikes are never going to be a practical or viable alternative to a car for all-year round travelling in the UK for most people, owing to our weather primarily.

Will greater numbers of people have an e-bike simply for the fun value, or as a second mode of transport for the summer or short distances? Perhaps. I think more would have to be done to market them though, i.e. television adverts.
 

carpetbagger

Esteemed Pedelecer
Nov 20, 2007
744
18
blackburn
It's already been happening for along time on a large scale in London Lynda. Large scale demonstrations by huge gatherings of cyclists taking over the roads and making motor traffic follow them at low speeds to force everyone to take notice. As a result these demonstrations have been filmed and reported on the London TV news on both main channels on many occasions.

But it does no good, even doing some harm. The problem is quite simply that the majority of the car driving or public transport using people just add "nuisance" to their image of cyclists, so the politicians seeing this reaction go with the voting majority and do nothing. They will only add cycling facilities that don't upset the majority public too much.

The political reality is that it's putting the cart before the horse, such tactics can only work in a situation where there is substantial empathy, and cycling certainly doesn't enjoy that in either London or Britain.

In any case, even where there are good facilities our public still won't cycle. Take a look at the image below (click to enlarge) and then read the text following it:

View attachment 4420

Here you see a very good segregated cyclepath, part of the route from a large residential area in town. Not all of the route is to the same high standard, but there are many very good features. For example, where there's a very large roundabout potentially dangerous for cyclists, a pair of Toucan crossings have been installed to enable cyclists to completely bypass the roundabout with all traffic brought to a halt for them. Our local politicians could hardly do much more.

So what do we see in the rush hour? The four lane dual carriageway on the right of the cyclepath is full of thousands of jam packed cars commuting, interspersed with packed buses. The cyclepath remains empty almost all of the time. On the left behind the railings and hedge the two way tram lines carry trams packed with two thirds over-capacity crowds in cattle truck conditions, I know because I've tried it and it's horrendous.

That's Britain in a nutshell, most people preferring to be in cars stuck in traffic jams or packed shoulder to shoulder in trams or buses rather than enjoy pleasant cycling on empty good facilities. Little wonder our politicians are reluctant to venture more.
.
A couple of hundred metres of nice and safe cycle path don't constitute a safe cycle network. Its no use having a little bit of network when the rest of your journey is 5-10 miles mixed up with the rest of the traffic. Its a start.....but they have to interconnect or there would be no signifiacant gains.
 

flecc

Member
Oct 25, 2006
52,817
30,381
A couple of hundred metres of nice and safe cycle path don't constitute a safe cycle network. Its no use having a little bit of network when the rest of your journey is 5-10 miles mixed up with the rest of the traffic. Its a start.....but they have to interconnect or there would be no signifiacant gains.
I said it's not all the same high standard, I made no mention of a couple of hundred metres. It is five miles all the way into town from the residential areas and there are many sections of quite high standards, some even wider than this, segregation from traffic and use of quiet service roads. I can't see much reason for anyone not cycling other than the fact they don't want to and the existence of a quite steep but fairly short hill en-route.
 

carpetbagger

Esteemed Pedelecer
Nov 20, 2007
744
18
blackburn
I said it's not all the same high standard, I made no mention of a couple of hundred metres. It is five miles all the way into town from the residential areas and there are many sections of quite high standards, some even wider than this, segregation from traffic and use of quiet service roads. I can't see much reason for anyone not cycling other than the fact they don't want to and the existence of a quite steep but fairly short hill en-route.
In that case my apologies ,there is no excuse ! Up here cycle lanes are seperated from mainstream traffic by white lines and painted cycles.....you wouldn't believe how safe they are and how much protection that paint offers you.
 

Kudoscycles

Official Trade Member
Apr 15, 2011
5,566
5,048
www.kudoscycles.com
I think e-bikes are already enjoying mainstream popularity... particularly now the cost of ownership continues to fall as big retailers like Tesco enter the market.

I don't think e-bikes will ever become as mainstream as say PC's or mobile phones though, in so far as nearly every household has one. Even with their environmental and economic benefits as a means of personal transportation, e-bikes are never going to be on the same level as other "must have" items, because not everyone likes cycling so the market is always going to be limited.

I can't see significant numbers of motorists swapping their cars for e-bikes either. When it comes down to it, e-bikes are never going to be a practical or viable alternative to a car for all-year round travelling in the UK for most people, owing to our weather primarily.

Will greater numbers of people have an e-bike simply for the fun value, or as a second mode of transport for the summer or short distances? Perhaps. I think more would have to be done to market them though, i.e. television adverts.
Morphix,have you any idea the cost of television advertising,at peak time in the middle of say Eastenders you are talking cost per minute more than most e-bike sellers profit in a year.
When I first entered the e-bike market I was persuaded to have a half page advert in the summer issues of Easyjet magazine,the cost was £9k-it really didn't approach paying for itself,even long term.
We are all looking for more economical marketing methods that reflect the size of the market-green fairs,cycling days,roadshows,small stands at exhibitions,local county shows but I don't see any of us throwing TV type money at ebike advertising. Maybe if the Accell group came into the market(Raleigh,Winora,Hercules,Haibike) they would have the budget,but they are pretty much ignoring the UK at present.
The best current advert is 'bums on saddles',happy customers tell their friends.
Dave
Kudoscycles